The Impact of Globalization on the Traditional Religious Practices and Cultural Values: A Case Study of Kenya

Purpose: The purpose of this study was to examine the impact traditional religious practices and cultural values in Kenya.
 Methodology: adopted a desktop research methodology. Desk refers secondary data or that which can be collected without fieldwork. is basically involved collecting from existing resources hence it often considered low cost technique as compared field research, main executive’s time, telephone charges directories. Thus, relied on already published studies, reports statistics. This easily accessed through online journals library.
 Findings: findings revealed there exists contextual methodological gap relating rituals identity. Preliminary empirical review globalization has both positive negative consequences for values. On one hand, lead revitalization, adaptation, hybridization practices, allowing them evolve find new relevance globalized world. other also contribute erosion, dilution, commodification values, they become influenced by external forces commercial interests.
 Unique Contribution Theory, Practice Policy: Cultural Hybridity theory, Modernization theory Glocalization may used anchor future studies Recommendations stemming include fostering intercultural dialogue understanding promote mutual respect appreciation diverse achieved educational programs, community initiatives, exchanges encourage individuals learn about engage with different traditions practices. Additionally, need policy frameworks support safeguarding promotion while ensuring ethical respectful engagement global influences.